While Proton sales on the rise, aiming to take back no 1 crown from Perodua with the sales of new saga BLM alone was at 23,000 units last week, Perodua at the same time does not want to lose the sweet spot aiming to sell 170,000 units of cars in 2008. No latest offering from Perodua except facelifted MyVi expected to due in third quarter this year. Perodua target MyVi (shown above with airmaster body kit) and ViVa to be largest contributors to overall sales volume.

Facts from the news:

1. Perodua targets to sell 170,000 units of cars in 2008
2. MyVi and ViVa expected to be the major contributors to the figures
3. In 2007, Perodua solds 162,400 units of vehicles
4. MyVi biggest fan is women
5. Last month alone, ViVa received 11,000 units of booking
6. The booking received from Klang Valley area only

Who says ViVa doesn’t sell, but not sure how many from those booking translated into real sale. Only time will tell. Good luck to both P1 and P2.

Full news from Utusan Malaysia after the jump.

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The Edge described the new Proton Saga (BLM) as the car that will disrupt automotive industry in Malaysia. A car that likely to change the equilibrium in the local entry-level car segment, which is currently dominated by second national car manufacturer Perodua, the ever famous Perodua MyVi. The model’s disruptive force comes from its price factor and product offering. This was the news a week before it’s launching and that time, only received around 6000 units pre booking.

Barely a week after official launching, Proton received a whopping 23,000 units booking of Proton Saga. This figure easily beat previous “fastest selling model” by Proton, the Persona. The Persona received 14,000 bookings after about a month of its launching (news date on Aug 15). Until today, I haven’t see any BLM on the road, even here at Proton City. But I’m pretty sure it will fill our road soon. Proton promise to deliver the booking as fast as possible by working double shift targeting to produce 5,500 units BLM a month. DSZ asked the customer to be patient and promised that they will deliver a quality car (thus they need time). Well, lets hope Proton keeps their promise. If not, I afraid it will disrupt people perception of Proton, which is on the rise right now.

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